You nail the session. The boss grabs you on the way out. "Can we get this to everyone?"
And all you've got to offer is another day of your time.
That's the ceiling. Every dollar needs you in the room, and you can only push the day rate so far.
Their people don't have a spare day. They've got 20 minutes.
Time-poor, spread across the country or the globe, and you can only be in one room at a time.
A client of ours wanted a full-day face-to-face session with an airline's cabin crew. The airline laughed. Crew get 12 hours a year for all their training. "You can have 20 minutes."
The eLearn helped win that gig. Crew could do it any time, including on their breaks.
As long as you've got an eLearn to offer. Most experts don't.
Somebody's selling your clients an eLearn. It isn't you.
Right now my team is building one for one of the world's leading engineering firms, from a wellbeing expert's content. They paid the expert once. That eLearn could have been the expert's licence.
Selling to companies is slow. Unless you're already in the room.
You've done the hard part. You've got the gig. From there it's one email and one line.
What everyone else is telling you is costing you.
Most course coaches push experts towards the wrong product. Why, in the workshop.
Companies don't buy them.
That isn't an eLearn.
You don't need one.
Six parts. Your numbers, not theory.
Bring one gig you already sell to a company, and what you charge for it.
A real one on screen, next to a typical online course. You'll see the difference in ten seconds.
Worked out live, with your own numbers.
And which one fits your biggest client.
With a real mockup on screen, so you don't spend a cent until a client says yes.
The email and the one-liner from above. You write yours live.
Anything I don't get to, I answer on video afterwards.
Real mockups. Built from real experts' IP.
A handful of screens, on the expert's brand, built in the same tool the full eLearn gets built in.
Experts who've done it. In their words.
Coaches, facilitators and speakers who added an eLearn to the work they already sell.
[TESTIMONIAL 1: two or three sentences in the client's own words. Best if it names a result: a gig that got bigger, a licence sold, a multi-year deal.]
[Role, Business]
[TESTIMONIAL 2: what changed in how they sell to companies, or the moment a client said yes to the mockup.]
[Role, Business]
[TESTIMONIAL 3: what working with Steve and the Learn Awesome team was like.]
[Role, Business]
[Steve photo: add /assets/steve.jpg]Every marketer and their dog is running a workshop. I've run them for a living for 18 years.
And my agency, Learn Awesome, builds eLearns for big companies. So this one will be worth your time, and it'll be run properly.
Companies already pay you to coach, consult, train or speak.
Clients keep asking for more, and you've got nothing else on the menu.
You're still building your first paid offer. Come back once companies are paying you.
You only sell to individuals and want to keep it that way.
Get the full scripts. Save your seat.
Stay to the end. There's an offer for people in the room only.
Quick questions
Will you sell something?
Yep. At the end I'll tell you about the program where my team builds your eLearn mockup with you. What I teach is yours either way.
Do I need to know how to build eLearning?
No. You don't need a platform either.
Can't make it live?
Register anyway and you'll get the replay. The offer for people in the room stays in the room, though.